MEDIA LAB ANNOUNCES PRICE INCREASE FOR PHOTOWEBBER SOFTWARE FOR WEB DESIGNERS

The Shortest Distance from Photoshop to the Web Will Soon Cost $249

Longmont, Colorado -- November 7, 2000 -- Media Lab today announced a price increase for its award-winning PhotoWebberT software beginning December 1, 2000.

"Do your holiday shopping early and save $50," said Media Lab's Director of Sales and Marketing, Donna Druchunas.

PhotoWebber has been gathering accolades from graphic designers and software reviewers since it became available last June. It makes the process of converting a Photoshop graphics file into a web page "as easy as 1-2-3" according to Joyce Evans, product reviewer for the Internet EYE online magazine.

New Pricing

PhotoWebber is available from Media Lab's online store at www.medialab.com or by phone at 800-282-5361. On December 1, price for the downloadable version will increase from $199 US to $249 US. Price for the CD version will increase from $249 US plus shipping to $299 US plus shipping. Visa, MasterCard and American Express are accepted. A downloadable, trial version is also available at the web site.

For additional information about PhotoWebber, visit the web site or email pw-sales@medialab.com.

About Media Lab

Based in Longmont, Colorado, Media Lab, Inc., is a privately-held publisher of software used by graphics and web designers to develop multimedia and web sites. Media Lab's multimedia design tools have been used to create many pioneering special effects seen at the EPCOT Center at Disney World in Florida, in numerous music videos and in motion pictures such as Batman and Robin, Air Force One, and Armageddon. These tools, widely regarded as indispensable for the serious user of Macromedia Director, have established Media Lab as the leading developer of plug-ins for Director.

Media Lab can be reached via the web site at www.medialab.com, by email at pw-sales@medialab.com, by phone at 800-282-5361 or 303-546-7929, and by fax at 303-485-9069.

Trademarks

PhotoWebber is a trademark of Media Lab. Photoshop is a registered trademark and GoLive is a trademark of Adobe Systems Incorporated. All other trade names are trademarks of their respective owners.

Press Contacts

Donna Druchunas or Tom Summerall - press@medialab.com