SPECIAL SHOW PRICING FOR MEDIA LAB's PHOTOCASTER™ AT PHOTOSHOP WORLD 2000

Popular Xtra Imports Photoshop® Files Layer by Layer into a Director Cast

Longmont, Colorado -- March 30, 2000 -- Attendees of Photoshop World 2000 can save money as well as time when they purchase Media Lab's PhotoCaster Xtra for Macromedia Director at the special show price of $149 US - a fifty-dollar savings. This popular Xtra imports Photoshop files, layer by layer, into a Director cast with a single mouse click. To take advantage of the reduced price, Photoshop users can stop by the Media Lab booth #105 at the Orange County Convention Center on March 31 or April 1, 2000.

Introduced in March 1996 with a major upgrade released in December 1998, PhotoCaster eliminates hours of tedious work for virtually every Director user. With one click, each layer appears as an individual cast member - indexed, anti-aliased, properly registered, fully transparent, and ready to rock. PhotoCaster runs on both Macintosh and PC platforms.

Without PhotoCaster, each layer of a Photoshop file must be extracted, saved as a separate file, and imported one-by-one into Director. And, worse, key information about exactly where a graphic should be positioned on the screen is lost in this manual process, forcing designers to redo in Director work they've already done in Photoshop.

"Today, PhotoCaster is the most useful and widely accepted Xtra for Director," said Media Lab CEO Chris Perkins. "The only Director users not using PhotoCaster are the ones who haven't heard about it."

More Features to Save You Time

• Create individual cast members from Photoshop layers
• Import Photoshop 3.0 or later files directly into your Director cast
• Import directly to the score
• Preview layers before importing
• Supports Director 7's alpha channels
• Control color mapping: 24-bit, current palette, or custom palette
• Generate a custom palette derived from the layers in each Photoshop file
• Keeps layer registration
• Preserves anti-aliasing between layers
• Flatten linked layers into single cast members
• Optionally ignore hidden layers
• Improved color reduction and dithering
• Dithering to a specified number of colors
• Arbitrary selection of which layers to import
• Works seamlessly with Media Lab's AlphaMania Xtra for creation of AlphaMania cast members directly from Photoshop layers (supports multiple layer import)
• No lingo required

What Our Customers Say About PhotoCaster

"Thanks for the quick delivery of the unlock code for PhotoCaster. Thanks to PhotoCaster I've already saved at least five hours and was home early the first time for at least a month."

"With your help, PhotoCaster easily cut a person-week off a project."

"PhotoCaster is a gift from the gods - a great tool."

"I'm really not sure I can use Director without PhotoCaster any more. Great product!"

Price and Availability

To qualify for the special show pricing of $149 US, Photoshop users must stop by the Media Lab booth #105 at the Orange County Convention Center on March 31 or April 1, 2000.

PhotoCaster can be ordered now from Media Lab's online store at www.medialab.com or by phone at 800-282-5361. The regular price for the downloadable version is $199 US. Price for the CD version is $249 US plus shipping. Visa, MasterCard and American Express are accepted. A downloadable, trial version is also available from the web site. For more sales information, contact xtra-sales@medialab.com.

About Media Lab

Based in Longmont, Colorado, Media Lab, Inc., is a privately-held publisher of software used by graphics and web designers to develop multimedia and web sites. Media Lab's multimedia design tools have been used to create many pioneering special effects seen at the EPCOT Center at Disney World in Florida, in numerous music videos and in motion pictures such as Batman and Robin, Air Force One, and Armageddon. These tools, widely regarded as indispensable for the serious user of Macromedia Director, have established Media Lab as the leading developer of plug-ins for Director.

Media Lab can be reached via the web site at www.medialab.com, by email at pw-sales@medialab.com, by phone at 800-282-5361 or 303-546-7929, and by fax at 303-485-9069.

Trademarks

PhotoCaster, AlphaMania and Effector Sets are trademarks of Media Lab. Photoshop is a registered trademark and GoLive is a trademark of Adobe Systems Incorporated. All other trade names are trademarks of their respective owners.

Press Contacts

Donna Druchunas or Tom Summerall - press@medialab.com